Editorial Photography: Running with the Hasselblad XPan (2026)

Let's dive into the fascinating world of editorial photography and explore a unique project that pushed the boundaries of storytelling through images. This shoot, centered around the idea of running, presented an intriguing challenge: could a slow and deliberate camera like the Hasselblad XPan capture a compelling narrative in just a few frames?

I embarked on this journey with my friend Maud, a sports model, aiming to create images that not only showcased her talent but also added a strong narrative element to her portfolio. The goal was to merge her natural ease with running and the urban environment, creating a contrast between fluid movement and hard architecture.

The Creative Vision

The creative direction for this shoot was all about capturing the essence of running within the urban landscape. I wanted to convey the tension between soft movement and the hard, geometric architecture of the Barbican in London. It was a deliberate choice to shoot at sunrise, utilizing the stillness and soft light of the early morning to enhance the mood and create a cinematic feel.

Technical Challenges and Choices

Working with the Hasselblad XPan presented a unique set of challenges. This camera, known for its deliberate and slow nature, is not an obvious choice for sports photography. However, these limitations forced me to commit and focus on collaboration with Maud to capture the perfect shot. The lack of autofocus meant every frame was a carefully planned collaboration, ensuring the right posture and composition.

I opted for a minimal setup, using two lenses - the 45mm for context-driven frames and the 90mm for detail and separation. The choice of film, Kodak Portra 400, was influenced by the sunny forecast, and I carried a faster film as a backup. Every frame had to earn its place, and I questioned each shot to ensure it served the story.

The Shoot Day

The day of the shoot began early, with a 5 a.m. alarm. Arriving at the Barbican, we scouted the location to understand the light and potential shooting spots. The early morning light shifted quickly, especially between the tall structures, and finding the right balance of light and shadow was crucial.

Maud's patience and endurance were tested as she repeated movements to capture the perfect shot. Her dedication paid off, and we found a rhythm together, guided by trust and patience.

The Final Sequence

The final sequence consisted of 20 frames, with a focus on building a narrative structure. The first key image was a wide contextual frame, showcasing Maud's upper body in sunlight with a sharp shadow on the wall. The second image, a mid-distance shot, featured a curved track leading the viewer's eye. The third, a close-up, captured the moment just after sunrise, with Maud's arm and hand adding structure and presence to the frame.

Lessons Learned

Looking back, I realized I stayed true to my initial plan, sometimes at the expense of experimentation. I should have explored motion blur, as it could have added depth to the sequence. This project taught me the importance of a detailed location scout, especially in large spaces like the Barbican, to save time and reduce pressure.

Most importantly, this shoot reaffirmed my belief in the power of conceptualizing with people while leaving room for improvisation. Planning is essential, but locking in every detail can stifle the joy of creative discovery.

Conclusion

This editorial shoot was a technical test and a creative step forward. It reminded me that an editorial series is not about one perfect moment but a small narrative built from several images that serve a unified idea. It's about capturing the essence of a story and creating a visual journey that engages and inspires.

Editorial Photography: Running with the Hasselblad XPan (2026)

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